GM. This is Milk Road – we help you get smarter about crypto, without ever making you feel dumb.
Here’s what we got for you today:
- ✍️ The ‘DAT effect’ hits $AVAX
- ✍️ Crypto ETFs are set to triple
- 🎙️ The Milk Road Show: Coinbase Head of Research Says Macro + Institutions Will Send Crypto Vertical
- 🍪 MetaMask airdrop incoming?
KGeN ensures your product reaches real users and drives real growth. Request a demo to grow your protocol.


OUR INTERN DROPPED THE BALL ON $AVAX 👎
In our Monday morning all hands meeting, LG asked if we expect the two new Avalanche ($AVAX) treasuries to have an impact.

Without hesitation, our social media intern, Archie, promptly responded: “No.”
Archie is annoyingly good at most things and naturally intuitive – but boy did he drop the ball on this one.
He’s since done some digging, and dropped the following in our shared research doc:
1/ Spot volume is popping off
Since these $AVAX Digital Asset Treasuries (DATs) were proposed last week, Avalanche’s spot trading (immediate buying/selling of the token at the current market price) has gone berserk.

2/ Other onchain metrics are following suit
Dashboards across the Avalanche ecosystem have lit up – and bonus: it’s not just because of the recent DAT announcements, this activity has been growing for months (that’s a good sign!).

And now…
3/ Resistance is on the verge of breaking
To break upward resistance, an asset’s price candle (in this case, the weekly candle) needs to close above its (you guessed it) resistance line.
To break a downward trend, it needs to make a “higher high” and close above the price of its previous peak.
If $AVAX can close out this week at ~$34, it will break its upwards resistance level and take the first step towards reversing a 4yr long down trend. 👇

So, LG: on behalf of Archie, I would like to formally apologize.
This $1B investment isn’t just expected to have an effect on Avalanche – it’s already doing so.
GROW YOUR PROTOCOL WITH VERIFI
Everyone’s chasing the next big thing in web3: DeFi, GameFi or even SocialFi.
But none of them work without VeriFi.
VeriFi = Verified Distribution Protocol for AI, gaming and consumer apps.
VeriFi is powered by KGeN, building the infrastructure for the next wave of Web3.
Here’s what you need to know about KGeN:
- Active network of 35M+ real users
- Annualized revenue of $33.3M pre-TGE
- Already cash-flow positive
If your protocol needs real adoption and real growth, KGeN is your edge.
Request a demo to grow your protocol with KGeN.

CRYPTO ETF LAUNCHES MAY BE ABOUT TO TRIPLE 🤘
We dropped this story as a cookie yesterday, but it’s too big not to write about.
In fact – we’re surprised more people aren’t talking about it.

Wait, no. Yep. Just re-read it. Sounds boring as hell. No wonder people are fading it.
The thing is: it’s a big deal!
Here’s the basic gist of the changes…
Previously: each crypto ETF would be considered based on its own unique mix of criteria, with approvals taking 240 days or more.
Now: certain crypto ETFs can be considered under a universal set of criteria, with approvals taking ~75 days.
Here’s what the change looks like in practice…
The SEC can now approve new crypto ETFs if just one of these three criteria are met:
- A similar ETF is already trading on foreign exchanges that practice a certain type of market surveillance.
- A similar ETF with at least 40% market exposure to the token is already trading on a US exchange.
- The token has had its own CFTC-regulated futures trading for at least 6 months on approved exchanges (they previously demanded 2-3 years.)
(The SEC is essentially outsourcing its trust/verification to outside regulators/exchanges.)
Here’s the effect this rule change had when it hit non-crypto ETFs back in 2019…

Yeah – the average amount of ETFs launched per year more than tripled!
Which means we can likely look forward to a whooole bunch of new crypto ETF launches in the coming year. 🫡
Great way to kickstart the weekend imo.

BITE-SIZED COOKIES FOR THE ROAD 🍪
This DEX solves an actual UX issue! Milk Road Swap supports both Ethereum and Solana tokens in a single interface.
MetaMask airdrop incoming? “The $MASK token is coming. It may come sooner than you would expect.” — MetaMask CEO, Joe Lubin.
Q4 will be the quarter of running it hot: Tomas, writer of Milk Road Macro, just dropped his outlook for Q4 2025.
Another day, another future catalyst. Ethereum’s Fusaka upgrade, which should lower transaction costs, is penciled in for December.
Fan Tokens > memecoins. With altseason heating up, Chilliz-backed Fan Tokens could have the edge over memecoins.*
*this is sponsored content.

RATE TODAY’S EDITION
What'd you think of today's edition?

MILKY MEMES 🤣





ROADIE REVIEW OF THE DAY 🥛

VITALIK PIC OF THE DAY









