GM DOers!
Adidas has been a global culture leader for decades. π
So in a way, itβs no surprise that theyβve had so much success in web3 which is as much a cultural movement as it is a tech movement.
But how did they do it? π§
How did they exceed $184m in total sales volume driving over $11m in revenue?
What has enabled them to build a community with over 57,000 unique holders across 5 collections?
The Adidas Web3 Playbook
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