March 30, 2022

Expert Panel: How Web3 is Changing Marketing & Business Models

Gm DOers!

We have a special episode for you today!  

We hosted our first panel, with 4 incredible Web3 marketing experts.

The panel goes into great detail about the current state of marketing in Web3 and how it will continue to evolve.

I want to give a quick intro for each speaker, and then let's hop into the episode!

Mark Robinson: Runs Brandtegic digital marketing agency, host of ‘Marketing in the Metaverse’ podcast, and is hosting NFT Seattle 2022Anna Seacat: Marketing and Web3 Community at ProxyElif Hiz: Head of Marketing at NinjaSquad NFTKyle Reidhead: Co-founder of ImpactDM and Founder of Web3 Academy

You can watch the episode below, or listen on your favorite platform Spotify | Apple Podcast | YouTube

The Future of Marketing in Web3

We cover a broad range of topics related to how marketing is evolving in response to Web3.

Although the overall marketing strategies remain the same from Web2 to Web3 (grounded in consumer behavior and human psychology), the tactics and deployment of those strategies are changing.

One of the overarching themes discussed is the importance of community in Web3. In Web2, we grew audiences. In Web3, we are building real community. In this community first approach, it's all about creating real human interaction. This is done by doing things that don't scale. Having 1 on 1 conversations with community members. Building real relationships.

Another great point discussed is how the language and culture of Web3 is very different, and as a marketer, you need to immerse yourself in the community to get accustomed with that culture.  

We discuss the current state of Web3 tools – what has been effective, and what needs to be improved. We also talk about what the future of marketing in the Metaverse looks like, and give several predictions.

Connect With the Panel

Mark's TwitterAnna's TwitterElif's Twitter

Web3 Academy Discord Highlights

@samma @pipo and @NFTKea were among the community members that participated in Monday's new members meetup call. It was great to talk with them, as they all contributed incredible ideas for the future of Web3 Academy. Two of the members are already taking initiative, and are beginning to create resources to help the community grow.

If you're not already in the Discord community, make sure to join in to hang out with other creators, entrepreneurs, and marketers on the forefront of Web3 innovation!

Join Our Discord

If you're not already in the Discord community, make sure to join in to hang out with other creators, entrepreneurs & marketers on the forefront of Web3 innovation!

Join The Community

Upcoming Events

Please join us next Monday, the 4th at 4pm EST for our New Members Meetup call live in our Discord. We want to share with you what the future of Web3 Academy is, and discuss how WE can build it TOGETHER.

Next week's Web3 DOer Spotlight guest is Eda Akturk. Eda is a Web3 developer, writer, and community relations manager for the Helium Foundation. If you have a question you'd like us to ask Eda, head over to our Discord and post your questions!

Weekly Event ScheduleNew Members Meetup: Mondays Web3 DOer Spotlight: Tuesdays Web3 News Weekly Rollup: Thursdays

2022 Web3 Report: Growth, Community and Marketing In the New Internet

Check out our Web3 Report to learn how blockchain, NFTs, tokens and the metaverse are revolutionizing how we think about marketing and business models in 2022.

Access FREE Report

Apply to be on the Web3 Academy Podcast

If you are a DOer and have launched real projects within Web3, we want to share your story! We want to know what you did, what worked well, what didn't and what you plan on doing next!

Each week on the Web3 Academy Podcast we interview entrepreneurs, creators and marketers DOing great things in Web3.

If you have a Web3 story to share, complete the form below. Our team will review the application and get back to you ASAP! Looking forward to hearing your stories!

Guest Application