April 20, 2022

How to Build a Lasting Web3 Growth Strategy | Expert Panel

Gm DOers!

We have a great Expert Panel to share with you today!The panel provides a ton of value surrounding community, incentive mechanisms, and growth frameworks in web3.

I want to give a quick intro for each speaker, and then let’s hop into the episode!

  • Matias Honorato: Director of Growth at Tally and Web3 author

  • Jkey: Creator of Safari DAO

  • Kyle Reidhead: Co-founder of ImpactDM and Web3 Academy

  • Jay Hamilton: Co-founder of ImpactDM and Web3 Academy

You can watch the episode below, or listen on your favorite platform Spotify | Apple Podcast | YouTube

Web3 Growth Marketing

The panel starts off the discussion comparing the main differences between marketing in Web2 and Web3.

Web3 has created powerful new incentive mechanisms for it's users and centers around community led growth strategies. Although there are a lot of limitations with Web2, we can still bring strategies and frameworks over to Web3. Of these, email marketing is one that stands out as still being able to be effective in Web3.

They talk about the importance of doing things that don't scale, especially early on. Things like reaching out to each new community member that joins your project – developing real human to human relationships. Being that community is such a central part of Web3, it's increasingly important to take the time to cultivate those relationships.

We are currently learning what works and what doesn't for marketing in Web3. The panel discusses the future of longterm Web3 marketing strategies, and how they might be implemented.

Connect With the Panel

Matias Twitter Blog

Jkey Twitter Website

Web3 Academy Discord Highlights

@Racer721 brings up a great point about the current state of NFT mint prices, and goes on to discuss possible benefits of launching a project for free with the focus on building community upfront.

If you're not already in the Discord community, make sure to join in to hang out with other creators, entrepreneurs, and marketers on the forefront of Web3 innovation!

Join Our Discord

If you're not already in the Discord community, make sure to join in to hang out with other creators, entrepreneurs & marketers on the forefront of Web3 innovation!

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Upcoming Events

Stay tuned – next week we are interviewing Jeff Kauffman, the founder of JUMP community token, and scheduled speaker at Consensus 2022, on how Web 3 will change branding and empower communities to buy brands themselves.

Have a question you'd like us to ask the panel? Reply to this email with your question and we may ask it in the podcast!

Weekly New Member Meetup CallAs always, join us on Monday at 4pm EST in our Discord for our new members meetup call to meet other members of the community, and learn more about Web3 Academy and how you can participate!

2022 Web3 Report: Growth, Community and Marketing In the New Internet

Check out our Web3 Report to learn how blockchain, NFTs, tokens and the metaverse are revolutionizing how we think about marketing and business models in 2022.

Access FREE Report

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Each week on the Web3 Academy Podcast we interview entrepreneurs, creators and marketers DOing great things in Web3.

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