JUMP into Social Tokens, NFTs & a Community-First Web3 | Jeff Kauffman Jr.
Gm DOers!
If you’re serious about building community in Web3, this is one episode you don’t want to miss!This week’s Web3 DOer Spotlight guest is Jeff Kauffman Jr. Jeff is the founder of Parachute and JUMP. Currently, about half of Fortune 500 companies have a brand manager in the JUMP community. There is a wealth of knowledge to digest in this episode!You can watch the episode below, or listen on your favorite platform Spotify | Apple Podcast | YouTube
Building Community In Web3
Jeff does an incredible job of breaking down how Web3 is completely transforming the way we think about communities. Thanks to Web3 tools like tokens, NFTs, and POAPS, communities are no longer tied to a specific platform. The communities become the platform. They are able to seamlessly sign in to any new experience or application simply by having the token or NFT in their wallet. Jeff gives us great insight into how global brands are approaching Web3, as about half of all fortune 500 companies currently have a brand manager in the JUMP community.He talks to us about the process of creating and launching a social token for a community, and the importance of having a solid strategy around the launch. He also covers the unprecedented rate of growth we’ve seen of people entering the space and what the future of Web3 looks like.
Connect With the Jeff
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2022 Web3 Report: Growth, Community and Marketing In the New Internet
Check out our Web3 Report to learn how blockchain, NFTs, tokens and the metaverse are revolutionizing how we think about marketing and business models in 2022.
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