May 11, 2023
MR PRO | The Story of Adidas’ Onchain Journey
GM DOers!
Adidas has been a global culture leader for decades. 👟
So in a way, it’s no surprise that they’ve had so much success in web3 which is as much a cultural movement as it is a tech movement.
But how did they do it? 🧐
How did they exceed $184m in total sales volume driving over $11m in revenue?
What has enabled them to build a community with over 57,000 unique holders across 5 collections?
