GM. This is Milk Road, the newsletter that tracks crypto's progression from 'optional' to 'unavoidable'.
Here’s what we’ve got for you today:
- ✍️ Were we wrong on this?
- 🎙️ The Milk Road Show: 2021 All Over Again? The 55% Bitcoin Drop That Preceded New Highs w/ Scott Melker.
- 🍪 SBF wants a new trial, claiming political targeting.
Warbux is the easiest way to start trading crypto with zero deposits required. Get funded and start trading today!
Prices as of 2:00 p.m. ET. Trade today with Milk Road Swap.
WERE WE WRONG ON THE MRBEAST FINANCIAL APP USING CRYPTO? 💰
Well, it happened.
The rumors of the MrBeast financial app materialized.
And we still can’t shake the feeling that it could become crypto's biggest onramp for young users.
(Yet most people in this space aren't seeing it just yet.)
In case you missed the finer details of what happened yesterday:
Beast Industries acquired Step Mobile, a fee-free financial app for teens and young adults.
The app covers:
- Cashback.
- 3% savings.
- Credit building.
- Stock investing.
- Early paychecks.
- And borrowing (up to $250).
Yep. A standard fintech play. No crypto, like we’d previously theorized.
… are we so out of touch? 👇
No. It is MrBeast who is wrong.
Here're the tea leaves we’re reading…
GET FUNDED. START TRADING.
Want to trade crypto but don't want to risk your own stack?
Warbux lets you trade with their capital - not yours.
Here's how it works:
- Pick your path - Choose 1-step (starting at just $40), instant target, or instant funding
- Prove your skill - Pass or skip the eval and unlock a funded account
- Stack profits - Trade, grow the bag, and withdraw on-demand
The best part? If you blow it, you only lose the test fee. Reload anytime and try again.
No deposits. No massive risk. Just you, a state-of-the-art platform, and real capital to trade.
WERE WE WRONG ON THE MRBEAST FINANCIAL APP USING CRYPTO? (P2) 💰
Last October, in the lead-up to this acquisition, Beast Industries filed a trademark for "MrBeast Financial."
That trademark specifically includes cryptocurrency exchange platforms:
So while yesterday’s announcement didn’t mention crypto directly, the paperwork does.
“Ok, but that’s no smoking gun. They may have included it in the trademark filing just in case they decide to integrate crypto rails further down the line.”
True! But there are two other factors helping firm up our theory.
First is Bitmine’s recent $200M investment in Beast Industries. 👇
Bitmine - the company with a sole focus on buying and staking 5% of the total ETH supply, breaks that focus to randomly ape $200M into a YouTuber’s company?
It doesn’t make sense.
… unless that investment had the potential to onboard millions of new users to the Ethereum ecosystem (increasing demand for ETH in the process).
“Fine, so they might shoe-horn ETH into the app somewhere - this doesn’t mean it’s going to play an integral role.”
Allow me to introduce our second affirming factor…
As we’ve mentioned in previous editions: MrBeast has more YouTube subscribers than the United States has people.
His audience is genuinely global.
To push a financial app to a global audience using TradFi rails would mean spending decades grinding through highly localized regulatory paperwork in every single country.
But if you added crypto rails, you’d be able to cover a wide selection of what the app already offers on a global scale - and all from day one.
(Savings via yield-bearing stablecoins, borrowing/lending via protocols like Aave, stock trading via RWAs…)
Add it all together, and the signs become really hard to ignore.
And if this integration happens, we're looking at what could end up being the largest crypto adoption event for young people, since... well, ever?
Because MrBeast fans don't adopt slow.
Again, we’ve hit you with these stats in the past, but they bear repeating:
- MrBeast’s "Finger On The App" game had 1.3M concurrent players at launch. That's 3.5x higher than GTA Online's peak historical concurrent player base on PC.
- The Beast Burger app hit number one in the App Store within hours. Then went on to do $100M in revenue in its first year.
- Feastables sold over 1M chocolate bars in the first 72 hours. Last year, it's estimated to have done more than half a billion in sales.
And all of this has compounded to the point that content is no longer MrBeast's leading revenue generator!
Now imagine that adoption velocity pointed at a crypto-enabled financial app, with hundreds of millions of young people who already trust MrBeast with their attention.
Mammoth.
PRO ALL ACCESS PORTFOLIO UPDATES 📊
Our portfolio is in rough territory along with everyone else’s right now…
But it’s still doing exactly what we designed it to do!
And that is: outperforming the broader crypto market. 💪
Wanna know our current returns vs. the market, how we’re allocated, and get notified on which projects we’re buying/selling, in real-time?
Join Milk Road All Access and read our “How to build a crypto portfolio” report to learn more about our portfolio strategy.
GO ALL ACCESS AND UNLOCK:
- The Milk Road PRO All Access Portfolio: See what we’re investing in, how we’re allocating capital, and what actions we’re taking each week (buy, sell, hold, watchlist). ✅
- Weekly “Where are we in the cycle?” indicators: Signals that help you stay bullish long term and spot the top when it comes. 📈
- Weekly reports across crypto, macro & AI: Deep dives, token breakdowns, market analysis, and investing frameworks that give you the edge. 🧠
- Access to the Milk Road Community: Full Discord access including signals, AMA invites, portfolio update calls, and exclusive All Access channels. 💬
- FREE Crypto Investing Masterclass: Included with all annual All Access subscriptions (30% off for monthly). 🎓
PRO REVIEW OF THE WEEK
BITE-SIZED COOKIES FOR THE ROAD 🍪
If you’re holding Bitcoin, this is for you. While prices fall, Xapo Bank lets you earn interest on your Bitcoin instead of letting it sit idle.*
Dude, just give up. SBF just filed for a new trial claiming he was a political target of the Biden administration.
Meeee-ooow! Scott Bessent just took a direct swing at Brian Armstrong for opposing the CLARITY Act, calling him a ‘recalcitrant actor’ (whatever that means).
What’s going on here... Why is tech lagging so much?
Our boy, John Gillen, is jumping on a panel this Thursday to talk about crypto, gold and prediction markets. Register for the event for FREE.**
*this is sponsored content. **this is partner content.
Learn how Mercuryo works for businesses.
MILKY MEMES 🤣
ROADIE REVIEW OF THE DAY 🥛
VITALIK PIC OF THE DAY
