Milk Road Inc. Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://milkroad.com/ (the “Site”) and also applies to information we collect in email or other electronic messages between you and the Site.
Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using the Site, you agree to this Privacy Policy.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about:
- Your web browser
- IP address
- Time zone
- Some of the cookies that are installed on your device
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log Files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web Beacons,” “Tags,” and “Pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you sign up for our newsletter, we collect certain information from you, including your email address. We refer to this information as “Provided Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Provided Information.
You may also provide information to be published or displayed (hereinafter, “posted”) on public areas of the Site, or transmitted to other users of the Site or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Provided Information that we collect to provide you with the Site content and services you request and enable non-affiliated third parties to provide additional services to you. Additionally, we use this Provided Information to:
- Communicate with you;
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also personalize ads and retarget.
We share your Personal Information with third parties to help us use your Personal Information, as described above. Content (including advertising) provided by third parties may include cookies or other tracking technologies. Milk Road does not control nor is responsible for those third party practices, and encourages users to check the third parties’ own policies.
For example, we use Clicky and Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. We may also use it for re-marketing or targeted advertising.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK -https://www.facebook.com/settings/?tab=ads
- GOOGLE -https://www.google.com/settings/ads/anonymous
- BING -https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
UNSUBSCRIBING
If you do not wish to receive email offers or our newsletter, you can opt out of receiving emails from us by using the unsubscribe process at the bottom of any marketing email from us. Although your changes are reflected promptly in active user databases, we may retain all information you submit for a variety of purposes, including backups and archiving, prevention of fraud and abuse, and analytics.
EUROPEAN VISITORS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you sign up for our newsletter through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
Unless you specifically ask us to delete your Personal Information, we will retain your Personal Information as long as it is necessary for us to comply with our data retention requirements, provide you with services, and successfully run our business. However, even if you request a deletion, we may be required to maintain your Personal Information for as long as necessary to:
- Comply with our legal or regulatory compliance needs;
- To exercise, establish or defend legal claims; and/or
- To protect against fraudulent or abusive activity on our service.
This means we may keep different information for different periods. There may be occasions where we are unable to fully delete, anonymize, or de-identify your information due to technical, legal, regulatory compliance or other operational reasons. Where this is the case, we will take reasonable measures to securely isolate your Information from any further processing until such time as we are able to delete, anonymize, or de-identify it.
MINORS
The Site is not intended for individuals under the age of 18. No one under age 18 may provide any Personal Information to or on the Site. We do not knowingly collect Personal Information from individuals under 18. If you are under 18, do not use or provide any information on this Site or sign up to receive our newsletter. If we learn we have collected or received Personal Information from an individual under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about an individual under 18, please contact us through the contact information below.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Your continued use of the Site after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.
DATA SECURITY
We use certain physical, managerial, and technical safeguards that are designed to protect the integrity and security of your Personal Information. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of any information you transmit to us through our services or the Site. Any transmission of Personal Information is at your own risk.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint or request, please contact us using the forms found at https://milkroad.com/contact or by e-mail at [email protected] or by mail using the details provided below:
603 Munger Avenue Suite 100 #1006, Dallas, TX, 75202, United States
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