Ethereum Name Service (ENS) and GoDaddy Collaborate to Link Domains with Crypto Wallets
Ethereum Name Service (ENS), the leading blockchain domain protocol, has partnered with internet domain giant GoDaddy to let owners easily link their sites to crypto wallets. The integration arrives even as a lawsuit between both parties proceeds following the sale of an ENS domain.
Key details on ENS and GoDaddy’s new tie-up:
- GoDaddy is adding native support to associate domain names with Ethereum addresses.
- Domains can plug into dApps, wallets, and NFT markets without transaction fees.
- ENS founder calls seamless functionality a “significant milestone” amid Web3 growth.
- A legal dispute is still ongoing between both companies.
Under the new functionality GoDaddy is building directly into its domain management interface, the registrar’s customers can smoothly link human-readable site names to decentralized identifiers on ENS.
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Previously, importing DNS domains into ENS incurred major fees. However, the new integration allows website owners to leverage domains for crypto functionalities like receiving payments or logging into dapps without incurring additional costs.
ENS founder Nick Johnson framed GoDaddy’s large mainstream user base accessing Web3 utilities as a watershed moment for adoption and blockchain’s intermingling with traditional internet infrastructure.
ENS GoDaddy collaboration comes amidst ongoing legal battle
The collaboration emerges despite both companies still fighting a legal battle over GoDaddy’s sale of the “eth.link” domain. However, Johnson cited room for disagreement and alignment simultaneously.
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“Naming and Web3 work better when we don’t try and pretend that legacy systems don’t exist and try and reinvent everything from scratch,” he told CoinDesk, lauding cooperative building over system isolationism.
ENS token has been under the spotlight since the beginning of January for its double-digit price surges. The token had surged well over 50% in January. Following the announcement of the collaboration, the price has risen by 5.6% and trades at $18.91.
