About Us

MilkRoad.com

You’re on a journey to understand crypto. And we’re right there with you.

Milk Road is hoping to make crypto a little less confusing. We’re creating tools, calculators, and data-driven content to help you make sense of cryptocurrency while capitalizing on it in the process.

Thanks for joining us.

The Milk Road Team.

About Us

Milk Road started as a newsletter to explain crypto in plain English, founded by Shaan Puri and Ben Levy. It’s the smart, no-BS friend who distills the complexities of crypto into entertaining bite-sized news. We’ll keep you up to date on what’s what in the crypto world, with a few laughs and Milky memes along the way.

People seem to like us, and we’ve been growing pretty fast. In fact, we already have over 250,000 readers in our first year. We needed backup, so we partnered with Bitfo, a crypto media brand with a similar vision as ours - to create a “source of truth” for the crypto-curious.

Our newsletter team brings the jokes and news, while the Bitfo crew brings crypto investing tools and data-driven content. Now we’re kind of like Batman and Robin, peanut butter and jelly - you get the point. We’ve combined forces to build a bigger, better Milk Road, and we’re hoping you’ll dig it.

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Our Team

Editorial

Shannon Ullman -Managing Editor-Evergreen Content

Shannon specializes in cryptocurrency and personal finance. Her work has appeared in publications like Insider.

Daniel Bentley -Managing Editor- Newsletter

Daniel Bentley

Daniel specializes in finance and cryptocurrency. He previously worked as a senior editor for Fortune and a managing editor for Morning Brew.

Diego Salinas -Milk Road Newsletter Writer-

Diego joined the Milk Road daily newsletter in February 2022. Some call him a writer, some call him a meme-gician.

Katie Canales -Newsletter Writer & Editor -

Katie joined Milk Road in December 2022 as a writer for its daily newsletter. She previously was a founding member of Morning Brew's crypto newsletter, Incrypto. She covered the technology sector at Business Insider for four years prior to that.

Eric Huffman -Staff Writer-

Eric Huffman is a full-time writer for MilkRoad.com. In addition to crypto and blockchain topics, Eric also writes extensively on insurance and personal finance matters that affect everyday households.

George Hristov -Contributing Writer-

George is a tech writer interested in web3 startups and communities. In the dynamic world of crypto, he stays plugged in to the day-to-day headlines, deep dives, and industry commentary.

Leadership

Shaan Puri -Milk Road Co-Founder-

Ben Levy -Milk Road Co-Founder-

Michael Wittmeyer -Bitfo Co-Founder-

Michael Wittmeyer is a lifelong digital entrepreneur. His journey in business started in high school when he founded and then sold a successful affiliate marketing company. Building on that achievement, Mr. Wittmeyer co-founded JM Bullion in 2011. Eight years later, Michael was named EY Entrepreneur of the Year in the Retail/Consumer category in the Southwest region and has led JM Bullion to become one of the top precious metals retailers in the world. Wittmeyer serves on the board of A-Mark Precious Metals, Inc. (NASDAQ: AMRK). He led the sale of JM Bullion to A-Mark in 2021. He has interviewed with CNBC, The Dallas Business Journal, Dallas Morning News, and Entrepreneur.com.

Kendall Saville -Bitfo Co-Founder-

Kendall Saville has been building media companies for over 15 years. He founded and sold two companies. He bought his first Bitcoin in 2013, has never been tempted to sell, and has been fascinated by the industry ever since.

Dave Lucia -Bitfo CTO-

Dave Lucia is an experienced technologist and leader, spending the last decade building products in finance, media, and online sports betting with notable brands such as Bloomberg, The Outline, and Simplebet. A regular conference speaker, Dave has spoken at technology events across the US and has been a guest on a handful of podcasts. He is passionate about the Elixir programming language and building high-performing engineering teams.

Contact Us

Have a message for the Milk Man? Visit our contact us page