🥛 Is MrBeast the key to mass adoption? 🤨

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Here’s what we’ve got for you today:

✍️ Is MrBeast the key to mass adoption?
🎙️ The Milk Road Show: 4 Bullish Signals for Crypto Despite Regulatory Uncertainty w/ David Duong
🍪 Should we all start solo mining?

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WAIT, IS MRBEAST THE KEY TO MASS ADOPTION? 🤨

Don’t know who MrBeast is?

Your nephew is going to be deeply disappointed in you when he finds out.

Calling MrBeast ‘the biggest YouTuber in the world’ feels like an under sell at this point – the guy has Taylor Swift-levels of fame with Gen Z / Gen Alpha.

The question we’re asking today is:

Why the hell did BitMine (BMNR) – an ETH Treasury company – just give MrBeast a cool $200M? 👇

Source: @WatcherGuru

It sounds weird, but it’s really quite simple:

Last October, Beast Industries filed a trademark for ‘MrBeast Financial’, which covers cryptocurrency exchange platforms and consumer lending services.

(And it looks like BMNR wants to play a role in it.)

Now, if you’re thinking “I lived through 2021. I’ve seen a million different YouTuber x [BUZZY CRYPTO COMPANY] deals before. They never meet the hype”.

I hear you.

But in this case, I’m starting to feel like this is a quietly genius move.

(And everyone’s overlooking it.) 👇

Source: TradingView

Here’s why I think this is a bigger-brained move than most people think. 👇

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WAIT, IS MRBEAST THE KEY TO MASS ADOPTION? (P2) 🤨

Everyone likes to say ‘the institutions are here’ – and they are.

… but institutions don’t go all-in right outta the gates.

They adopt SLOW! 👇

Source: @cryptounfolded

MrBeast fans, on the other hand, don’t have a ‘slow’ setting:

His ‘Finger On The App’ game had 1.3M concurrent players at launch – that's 3.5x higher than GTA online's peak historical concurrent active player base on PC.
The Beast Burger app hit #1 in the App Store within hours of launch and did $100M in revenue in its first year.
Feastables sold over 1M chocolate bars in the first 72 hours of launch and is estimated to have done more than half a BILLION dollars in sales last year. 👇

Source: Yahoo Finance

Point is: MrBeast has distribution up the wazoo.

“That’s neat. But just because MrBeast might offer ETH-based products within his financial app, doesn’t mean his users will necessarily want to adopt it.” – You, probably.

True.

Though, here’s the thing:

I don’t think ‘want’ is going to be a factor here. It’ll likely be a thing of ‘need’.

MrBeast has more YouTube subscribers than the U.S. has people – meaning his audience is truly global.

… so how do you launch a financial app to a global audience all at once?

If you’re taking the TradFi route – you can’t.

(Not unless you’re ready to grit your teeth through decades of highly specific, highly localized paperwork and approvals.)

But if you launch a financial app that uses crypto rails, you’re global from day one.

My guess is, BMNR – the company that holds 3.36% of the total ETH supply – is going to make sure Ethereum is the chain that lays those rails.

Now, consider the fact that ETH has only broken 1M daily active wallets twice in its 10yr history, and yeah:

This mf’er has the potential to be a significant adoption-driver over time.