GM DOers!
Ticketing is a mess.
When was the last time you paid a reasonable price for a concert ticket to your favorite band?
As a concert-goer, you may be familiar with the anxiety that comes with buying tickets online.
Waiting in a queue, constantly refreshing the page, and discovering that the already high ticket price has tripled can be an incredibly stressful experience!
We need a better solution.
And Ticketmaster has taken note. They’ve recently announced they’re rolling out an NFT-gated ticket sales feature that allows bands to offer their most dedicated fans the ability to front-run the scalpers and purchase tickets without stress.
Simply connect your wallet, verify what’s inside, and purchase the ticket at your leisure!
Event ticketing is one of the most potent web3 use cases out there - the incumbent alternatives are a pain to use, events are relatable to everyone, and the added capabilities and easy UX of NFT tickets are immediately felt upon trying.
That’s why it’s so great to see one of the ticketing giants, Ticketmaster, adopting web3 technologies and doubling down on NFT ticketing.
So let’s jump in and explore the problems with the way ticketing is done currently, and how this new feature solves them in more detail…
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Everything Wrong With Ticketing
Where to even begin?
The process of buying concert tickets online can be expensive, aggravating, and risky due to widespread scams, concealed charges, ticket scalping, and exorbitant secondary market resale values.
As you can see, there are numerous pain points plaguing the events industry.
There are opportunists who have turned profiteering from ticket sales into a profession, resorting to various tactics.
This includes flooding ticket sites with bots, as well as selling fake tickets in secondary markets, which makes it impossible for regular, honest-to-God fans to simply buy a concert ticket for a decent price…
So how do we overcome these challenges?
The difficulty in differentiating between a bot or a malicious individual and a sincere person extends beyond the events industry—it's a widespread issue across the internet.
Demonstrating one's humanity has been a long-standing challenge, but the emergence of web3 is rapidly transforming this landscape.
But as it relates to ticketing, a practical solution would be to prove one's genuine fandom and engagement within the community. This is precisely the strategy that Ticketmaster has adopted to address these challenges.
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