Nubank just opened a phone plan to Brazilian teenagers aged 16 to 18.
That is the whole headline, and it sounds like a footnote. It isn't, but not for the reason a press release would tell you.
Here is the thing Nu Holdings (Nubank's Cayman-domiciled parent) has done since day one: acquire Brazilian customers cheaply, lock in the relationship early, then cross-sell credit cards, loans, and investments as those customers age into their earning years. Acquire young. Hold long. Sell more over time.
The teen plan is the same playbook, pushed one age bracket younger.
