Persona is making repetitive KYC processes a thing of the past
We’ve all been through it:
Every time you sign up for a new crypto platform, they make you re-upload your ID, take that awkward selfie, and wait for “verification pending.”
Persona Connect is a new product that makes that problem go poof – and it’s launching this week at Money20/20 in Vegas.
KYC Means Lost Customers
Here’s a fun fact:
25–35% of users bail right when they’re confronted with KYC verification.
Not because they don’t want to use the service. They’re simply sick and tired of repeating the same KYC dance over and over again.
That’s not good for users – and it’s just as bad for the companies.
Businesses lose sign-ups, waste money on compliance, and end up storing piles of duplicate data – that regulators make them re-verify anyway.
Persona Connect Solves This
Persona is the identity verification platform trusted by Strike, Ripple, BitGo, and even non-crypto places like Reddit.
Here’s how their new Connect tool works:
Connect lets companies safely share and reuse verified identity info inside their own network – but only if you say yes.
Think of it like passing a secure token between trusted partners.
Companies can “send” or “receive” verified KYC or KYB data – but nothing moves without your explicit consent.
That means if you’ve already verified yourself on one platform, another partner in the same network can reuse that verification – no need to do the whole KYC process all over again.
That means less friction for you, less paperwork for them, and less stress for everyone.
Why Is This A Big Deal?
- It fixes a massive user-experience problem: Reusing verified info means no more starting from zero every time you try a new app.
- It’s compliance-friendly: Persona built this with regulators in mind – every share requires user consent and is audit-ready. The Financial Crimes Enforcement Network (FinCEN) has been pushing financial institutions to rely more on each other’s verified data anyway.
- It gives companies more freedom: Instead of some centralized global ID consortium that no one trusts, Connect lets each organization design its own sharing network. They decide what’s shared, when to re-verify, and who gets access.
- It’s already proving itself in crypto: Early adopters like CoinFlow are using Connect to make onboarding smoother while staying compliant.
Collaboration Without Chaos
The key phrase Persona keeps coming back to is “collaborative identity.”
It’s not about creating one mega-database of everyone’s info – we all know that’s no good.
It’s about companies forming their own trust networks, where verified data can move securely WITH the user’s consent.
That opens the door to more than just onboarding.
In the future, those same networks could exchange fraud signals, verification history, or even compliance alerts – like a shared defense system against bad actors.
It’s about keeping platforms clean, while keeping user info secure within those networks.
The CEO’s Take
Rick Song, Persona’s co-founder and CEO, summed it up perfectly:
“Verification shouldn’t be a roadblock – it should be a shared foundation that lets industries move faster, while protecting users and staying compliant.”
In other words:
Instead of every company reinventing the KYC wheel, Connect gives them the rails to share data safely and move faster together.
Why It Fits The Moment
The timing for Connect’s release couldn’t be better.
There’s rising fraud, new FinCEN guidance, and regulators are finally realizing data-sharing can actually reduce risk.
Identity verification isn’t going away, but it’s definitely overdue for an upgrade – and Persona’s leading the way.
But don’t take our word for it.
Persona was recently ranked a Leader by Gartner and Forrester (two of the most trusted names in tech research) for identity verification – with top marks for risk mitigation and automation.
They’re not some scrappy startup making big promises. They’re already powering the ID checks behind a bunch of apps you’ve probably used.
See It in Action
The old way of doing identity verification was like going through airport security at every single connection – shoes off, laptop out, ID check again and again.
Persona Connect is the TSA PreCheck of KYC – faster, trusted, and you only do it once.
They’re debuting Connect this week at Money20/20 USA in Las Vegas (Oct 27–30).
Keep an eye out for the launch, or go and check it out for yourself!
