October 9, 2023

🥛 1 big thing to watch this week 🍿

Today’s edition is brought to you by Masterworks – invest in blue-chip art today!

Skip the waitlist!

GM. This is Milk Road, the crypto newsletter that sends you electrifying stories so you’re always the most interesting one in the group chat.

Here’s what we got today:

  • 1 big thing to watch this week 🍿

  • The McRib is back. Will Bitcoin pump again? 📈

  • Bitcoin died 7 times this year… 🪦

  • This DAO just launched a new biotech company 🍪


All eyes will be on one thing this week: The United States vs. Sam Bankman-Fried.

Side note: In case you’re new here, he’s known as fkSBF (formerly known as SBF). Don’t blame me. Blame autocorrect.

And last week, fkSBFs’…

  • Ex-employee and long-time friend testified against him.

  • Ex-investor testified against him.

  • Ex-customer testified against him.

  • Ex-co-founder and CTO testified against him.

Looks like New York’s rats have evolved. They went from invading apartments → invading courtrooms.

But last week was a warm-up for the main snitch witness…Caroline Ellison. The former CEO of Alameda and fkSBF’s ex-girlfriend.

She’s the Bonnie to fkSBF’s Clyde. And now she’s turned on him…

Get your cookies ready, it’s gonna be a milky week.

And according to our poll from last week, 88% of you Roaders want us to keep the daily summaries going. Here are some of the best responses:

  • Auntinette: “Most interesting views I've heard yet. Will you be my lawyer?” (btw, I’m flattered but we’d probably just both end up in jail.)

  • Gilito: “Your email is like my first coffee (or the first s-x of the day), just bring it on.”

  • Mickey: “I don't have time to follow, so what's better than Milk Road summing it up for me?”

Ask and you shall receive.

We’ll keep you updated with all the best action from the case. All you need to do is keep an eye on your inboxes. Capiche?

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PSA: The McRib is back. I repeat, the McRib is back.

Whenever McDonald’s relaunches it, there are usually two things that go up:

  • The number of clogged toilets.

  • Stock prices.

It’s a phenomenon called The McRib Effect. 

When the McRib is available, the S&P 500 has an average daily return of 7 basis points (0.07%) higher than on days when it isn’t available.

And it isn’t just the S&P500 that’s seen price increases over the years… Bitcoin has too.

Check it out:

That’s right, here at Milk Road we look toward the Golden Arches for the answers to our economic questions…

  • Some people use the Consumer Price Index to track inflation. We use the Big Mac Index.

  • Some people track assets like oil to predict trends. We track the McRib.

Ok. All jokes aside, McDonald's only offers the McRib when pork prices are low.

So there actually might be a correlation between its availability and the price of other risk assets.

We’ll see if the trend continues this year.


“Bitcoin is dead.”

This is something we’ve all heard. A LOT.

The media says it. Billionaires say it. My aunt says it every time I see her.

Well, check it out…this website tracks all of Bitcoin’s Obituaries. (i.e. every time a person/company with a notable following says that Bitcoin is dead.)

  • Bitcoin has died 474 times.

  • In 2017, it died 124 times. (once every 3 days)

  • This year, it’s only died 7 times. (the lowest since 2012)

Bitcoin is the 50 Cent of Crypto – been shot a lot, but still alive.


Deribit announced it will soon offer options for popular cryptocurrencies like XRP, SOL, and MATIC. Fun Fact of the Day: Deribit controls over 85% of the global crypto options market.

VitaDAO launched a new biotech company called Matrix Biosciences to fund and advance early-stage longevity research. The new company will operate like a traditional company and VitaDAO will be the majority shareholder.

HTX (formerly Huobi) recovered $8M in stolen funds. The centralized exchange paid the attacker about $400,000 in ETH as a "white hat bonus."

Swan and Blockstream are teaming up to introduce a new “collaborative custody” service. The goal is to make Bitcoin storage easier by offering a multi-signature wallet and third-party assistance for backup and transfer.



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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.