October 6, 2022

🥛The state of crypto in 4 numbers 👀

GM. This is the Milk Road. It might be a crypto winter but this newsletter brings more fire than a Game of Thrones dragon.

Here's what we got for you today: 

  • The state of crypto in 4 numbers

  • Vitalik's new conference: on top of a mountain

  • Quick bites

  • Meme of the day


1,195 – Web3 trademarks were filed last month. 

That’s an average of 40 trademarks filed… Every. Single. Day.  (You can track them all here)

It’s split into 3 groups:

  • NFT trademarks: 435

  • Metaverse trademarks: 393

  • Crypto trademarks: 367 (these are for things like cryptocurrency products & services)

This year there have been a total of 13,500 Web3 trademarks filed.

In 2021, there were a total of 7,579. 

In 2020, there were a total of 1,311. 

Web3 trademarks are multiplying faster than Nick Cannon's kids. Congrats on #10, Nick!

$348m – Total NFT volume OpenSea had in September. 

That’s the lowest in 14 months. NFTs are looking a lot like Tom & Giselle's marriage – down bad.

The crazy part? OpenSea still had more revenue ($9.5m) than Magic Eden ($2.4m), MetaMask ($2.8m), and LooksRare ($3.1m) combined.

714% – how much the Portugal national team fan token is up over the last 60 days. 

And it isn’t the only fan token that’s exploding. Check out these numbers over the last 3 months.

  • Brazil's Fan Token: $0.17 →  $1.25 (+635%)

  • Argentina's Fan Token: $1.00 → $6.22 (+520%) 

  • Spain's Fan Token: $0.06 → $0.66 (+1000%)

So why are these fan tokens pumping so much? Well, it has to do with an event coming up called the World Cup. You might’ve heard of it…

It’s the biggest soccer fútbol tournament in the world. And while most people get ready by practicing their "GOOOOOOOOOLs" in the mirror…

Crypto investors are getting ready by buying fan tokens. 

No one really knows what these national team fan tokens do. But with the World Cup coming up, this might be a trend to keep a close eye on.

(Big shoutout to DeFi Edge for putting this on our radar)

1m –  number of daily active users on the Binance Smart Chain (BSC) over the last year.

To put that into perspective:

  • Ethereum averaged ~500k daily active users

  • BSC averaged more daily users than Avalanche, Optimism, Arbitrum, and Polygon combined

BSC is quietly dominating the blockchains 👀


Hear it once. Remember it forever.

That’s the power of a good domain name.

And it’s exactly why we’ve seen domains like voice.com, 360.com, and hotels.com all sell for $10m+.

It’s premium internet real estate. But just like IRL real estate, negotiations and closing a deal can be hard.

Which is why working with Hilco Digital Assets is a no-brainer. Think of them as your domain name realtor. Hilco helps advise with:

  • Buy & sell-side negotiations

  • Trademark services

  • Turnkey deal management

They’ve done over $500m in deals and also own a world-class list of domain assets to pick from – like gold dot com, profile dot com, chocolate dot com, and more.

Looking to get into the domain game? Connect with Hilco Digital Assets here & browse some of the valuable “waterfront” properties they have to offer. 


There's a crypto conference every week. I guess no one has a real job or a family, huh?

But check out Vitalik's new idea for a crypto conference:

Sounds like you have to go through an episode of Survivor to get to this conference…

So, would we try to make it? You’re damn right. Front & center.

We'll even sponsor it. Hit us up, V! 

But we wanna know… Would you make the trip?

Reply to this email with "See ya there!" if you would. If not, reply with a celebrity that you would climb up a mountain for!

Drake? Kevin Hart? David Blaine? Just please don't say Tony Robbins…


Mythical Games is partnering with gaming giants like Ubisoft, Animoca, and others to launch a new gaming DAO and a token. Mythical Games is also behind Bankos (the first NFT game on Epic Games Store) and NFL Rivals (an NFT game in partnership with the NFL). When you’re hot, you’re hot.  

Bessemer, a VC fund, is launching a new DAO and an on-chain scouting program. DAO members will get to vote on deals and share the profits made from the investments.

Japan's Prime Minister announces the country will promote efforts to expand “web 3.0 services that utilize the metaverse and NFTs.” 


That's a wrap for today. Stay thirsty & see ya tomorrow!

If you want more, be sure to follow our Twitter (@MilkRoadDaily)



DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.